CREATIVE DIRECTION

Lee is a talented artist with diverse cultural backgrounds, dividing her time between London and Tokyo. Her journey in creative direction, styling, and branding started at the age of 18 when she was discovered by Universal Japan. This led her to become a J-Pop singer in the group "Neko Punch," managed by "Asobi System." Working with top stylists who have collaborated with famous figures like Lady Gaga and Kyary Pamyu Pamyu, as well as publications like Vogue Japan and Nylon, Lee's artistic career progressed. She appeared in fashion brands such as Marc Jacobs and Sonia Rykiel and contributed to creative direction for brands like Paul Smith. Through collaborations in photography, fashion, and entertainment, Lee gained a deep understanding of creating meaningful "Artistic Identity." Transitioning to freelance work in 2017, Lee focuses on styling, creative direction, and photography, specialising in creating unique "Artist Photos" that reflect the essence of the individual. Her talent in character design styling for films showcases her skill in developing iconic visual identities for multidimensional characters.